About Me

Creative Brand Director & Artist exploring the space between strategy and imagination

I am Auður Arna Oddgeirsdóttir, a creative brand director and idea-maker based in Reykjavík, Iceland. With a background in visual arts and cultural management, I bring together artistic sensibility, strategic thinking, and design expertise to shape innovative projects.

My journey began in fine arts, with a BA in Visual Arts from the Iceland University of the Arts, where I focused on video, installation, and photography. Since then, I have expanded my practice through multimedia design, cultural management and marketing. Today, I work as Creative Brand Director, where I merge creativity with strategy to design playful, impactful brand experiences.

At the core of my work is a strong belief in the power of creativity to connect people, spark ideas, and transform perspectives.

Education

  • MS in Marketing, University of Iceland

  • MA in Cultural Management, Bifröst University

  • Pedagogy with focus on Art Education, University of Iceland

  • BA in Visual Arts, Iceland University of the Arts 

  • Multimedia Design, Technical College of Reykjavík

Artistic Background
I was trained as a visual artist with a focus on video art, installation, and photography, and my work has been shown in group exhibitions in Iceland and abroad. Alongside my artistic practice, I have written academic research on art and creative processes. My practice emphasizes experimentation and sensory storytelling, often blending analog and digital mediums to create layered, immersive experiences.</p>

Professional Work
For more than 15 years, I have worked at the intersection of design, marketing, and creative strategy. My practice spans across branding, web design, digital marketing, cultural projects, and event production. I move fluidly between the analytical and the artistic — shaping ideas into visual and conceptual experiences that resonate.

What drives me is a deep passion for creativity, culture, and communication — whether through marketing, design, or art. My approach is both strategic and intuitive, with a strong focus on aesthetics, clarity, and human connection.

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